Fisher & Paykel is a luxury appliance company that has been designing products since 1934 and has grown into a global company with products sold in more than 50 countries around the world. Designed in New Zealand, it is the leading appliance company in the country. Since it’s acquisition by Haier Global, it has also lead the advertising and growth of the Haier brand in Australia and New Zealand. As a Global Marketing Designer, I worked with the team for 3.5 years on both brands. The Global Marketing team worked as an agency, delivering design work for each individual market overseas. Areas worked on include:
Designing print & digital collateral for all 3 brands (Fisher & Paykel, Haier, DCS) around the globe
Creating Figma UI systems for on-product interfaces
Building Figma design systems and templates for marketing and social assets
Video editing & animating promotional videos and social
Photography work for events, social, and in-house activity
